Privacy Policy

Privacy policy.

PRIVACY POLICY

Version Date: March 2, 2022

We, Whip, LLC, use your information to provide our transportation services to you. We will describe

how we collect, store and use your information in this Privacy Policy. We take seriously our

responsibilities to look after your information and we are committed to protecting your privacy. There

are steps you can take to control what we do with your information and we have explained those

steps in this Privacy Policy.

When we talk about your information in this Privacy Policy, we mean personal information which

identifies you or which could be used to identify you such as your name, location, contact details and

your transportation arrangements. It may also include information about how you use our website and

mobile application. We do not consider personal information to include information that has been

anonymized so that a third party cannot easily identify a specific individual.

GENERAL

whip, LLC. and its affiliated companies (collectively, “whip” or “Company” or “we” or “us” or “our”)

respects the privacy of its users and/or riders (“user”, “you” or “rider”) that use our website located at

www.callwhip.com, including other media forms, media channels, mobile website or mobile

application related or connected thereto (collectively, the “Website”) and we are responsible for your

information. We are the controller of the information which we collect from you, and as such we

control the ways your personal information is collected and the purposes for which your personal

information is used.

The following Company privacy policy (“Privacy Policy”) is designed to inform you, as a user of the

Website, about the types of information that whip may gather about or collect from you in connection

with your use of the Website and our services. It also is intended to explain the conditions under

which we use and disclose that information, and your rights in relation to that information. This policy

specifically applies to the riders: the users who request or receive transportation. Changes to this

version of this Privacy Policy will apply. Accordingly, each time you use the Website you should check

the date of this Privacy Policy (which appears at the beginning of this document) and review any

changes since the last time you used the Website.

INFORMATION WE COLLECT

Registration Information. When you sign up for a whip account, you give us your name, email

address, phone number, zip code, gender and date of birth.

Communications. If you contact us directly, we may receive additional information about you. For

example, when you contact our customer support, we will receive your name, email address, phone

number, the contents of a message or attachments that you may send to us, and other information.

Location Information. whip is all about connecting riders to our drivers. To do this, we need to know

where you are. When you open whip on your mobile device, we receive your location. We may also

collect the precise location of your device when the app is running in the foreground or background. If

you label certain locations, such as “home” and “work,” we receive that information, too. Your location

information is necessary for things like matching riders with nearby drivers, determining drop off and

pick up locations, and suggesting destinations based on previous trips.

Payment. If you transact business with us, we will receive your financial information such as your

payment method (valid credit card number, type, expiration date or other financial information) and

billing address. Any credit/debit card payments and other payments you make through our Website

will be processed by our third-party payment providers and the payment data you submit will be

securely stored and encrypted by our payment service providers using up to date industry standards.

Please note that we do not ourselves directly process or store the debit/credit card data that you

submit.

Device Information. whip receives information from users’ devices, including IP address, web browser

type, mobile operating system version, phone carrier and manufacturer, application installations,

device identifiers, preferences and settings, mobile advertising identifiers, and push notification

tokens.

Usage Information. To help us understand how you use the Website and to help us improve it, we

automatically receive information about your interactions with the Website, including ride information

of the date, time, destination, distance, route, payment, the pages or other content you view, your

actions within the Website, whether you used a promotional code and the dates and times of your

visits. We will also store your transaction history. We may anonymize your usage information.

User Feedback. At whip, we want to make sure users are always enjoying great rides. Riders and

drivers may rate and review each other at the end of every ride. We receive information about these

ratings and reviews. We may also ask for participation in polls, contests, surveys or other features of

our service, or response to offers or advertisements.

HOW WE USE THE INFORMATION WE COLLECT

We can only use your information for one or more of these reasons:

To fulfill a contract we have with you;

Maintain the security and safety of our riders and the Website;

When we have a legal duty to use your information;

When you consent to it;

When it is a legitimate business or commercial reason for using your information; or

When we anonymize and aggregate the information for any purpose including for marketing

purposes.

Within those stated reasons, we use the information we collect from all users to:

Deliver the services that you have requested;

Connect riders with drivers;

Calculate prices and process payments;

Provide, improve, expand, and promote the Website;

Analyze how the users use the Website including measuring user interest;

Evaluate information on your Website visit and how you move around different sections of our

Website for analytics purposes to understand how people use our Website so that we can

make it more intuitive;

Company communications with you, either directly or through one of our partners, by email,

telephone and/or mobile devices;

Develop and display marketing content and advertising tailored to your interests on the

Website;

Identify information that you have clicked on our Website to target advertising that is relevant

to your interests;

Customize the whip experience for you; and

Provide you with customer support including resolving disputes and troubleshooting problems

Company communications will use your name, telephone and/or email address to send you

notifications regarding new services offered by the Website that we think you may find valuable. We

may also send you service-related announcements from time to time through the general operation of

the service. You may opt out of such Company communications by unsubscribing to email

communications or by contacting us, though we reserve the right to send you notices about your

account, such as service announcements and administrative messages, even if you opt out of all

voluntary email notifications.

GATHERING THE INFORMATION

Web Cookies

A “Web Cookie” is a string of information which assigns you a unique identification that a website

stores on a user’s computer, and that the user’s browser provides to the website each time the user

submits a query to the website. We use cookies on the Website to keep track of services you have

used, to record registration information regarding your login name and password, to record your user

preferences, to keep you logged into the Website and to facilitate purchase procedures. We also use

Web Cookies to track the pages that users visit during each Website session, both to help us improve

users’ experiences and to help us understand how the Website is being used. We may use both

session cookies and persistent cookies. A session cookie disappears after you close your browser. A

persistent cookie remains after you close your browser and may be accessed every time you use the

Website. We analyze and disclose in aggregated form information gathered using Web Cookies, so

as to help us, our partners and others better understand how the Website is being used. By using our

Website, you are authorizing the Company to gather, analyze and retain data. WEBSITE USERS

WHO DO NOT WISH TO HAVE WEB COOKIES PLACED ON THEIR COMPUTERS SHOULD SET

THEIR BROWSERS TO REFUSE WEB COOKIES BEFORE ACCESSING THE WEBSITE, WITH

THE UNDERSTANDING THAT CERTAIN FEATURES OF THE WEBSITE MAY NOT FUNCTION

PROPERLY WITHOUT THE AID OF WEB COOKIES.

Web Beacons

A “Web Beacon” is an object that is embedded in a web page or email that is usually invisible to the

user and allows website operators to check whether a user has viewed a particular web page or an

email. We may use Web Beacons on the Website and in emails to count users who have visited

particular pages, viewed emails and to deliver co-branded services. Web Beacons are a technique

we may use to compile aggregated statistics about Website usage. Web Beacons collect only a

limited set of information, including a Web Cookie number, time and date of a page or email view and

a description of the page or email on which the Web Beacon resides. You may not decline Web

Beacons. However, they can be rendered ineffective by declining all Web Cookies or modifying your

browser setting to notify you each time a Web Cookie is tendered, permitting you to accept or decline

Web Cookies on an individual basis.

Analytics

We may use third-party vendors, including Google, who use first-party cookies (such as the Google

Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform,

optimize and better understand the functionality of our Website and to serve ads based on your past

activity on the Website, including Google Analytics and Facebook Pixel for display advertising. The

information collected may be used to, among other things, analyze and track data, determine the

popularity of certain content and better understand online activity. If you do not want any information

to be collected and used by Google Analytics, you can install an opt-out in your web browser

(https://tools.google.com/dlpage/gaoptout/) and/or opt out from Google Analytics for Display

Advertising or the Google Display Network by using Google’s Ads Settings

(www.google.com/settings/ads). To opt out of Facebook Pixel using the Facebook site, log in and go

to Settings > Ads > Ad Settings. On the app, go to Setting & Privacy > Settings > Ad > Ad

Preferences > Ad Settings. Then choose the Not Allowed options under each category to stop

Facebook from using data from partners and tracking your activity on Facebook and their partner’s

sites to target you with ads.

SHARING THE INFORMATION WITH THIRD PARTIES

API and Integration Partners. If you connect to the Website through an integration with a third-party

service, we may share information about your use of the Website with that third party. We may share

your information with our third-party partners in order to receive additional information about you. We

may also share your information with third party partners to create offers that may be of interest to

you.

Third Party Services. We may share your information, which may include your name and contact

information (including email address) with our authorized service providers that perform certain

services on our behalf. These services may include fulfilling orders, providing customer service and

marketing assistance, performing business and sales analysis, supporting the Website’s functionality

and supporting contests, sweepstakes, surveys and other features offered through the Website. We

may also share your name, contact information and credit card information with our authorized

service providers who process credit card payments. These service providers may have access to

personal information needed to perform their functions but are not permitted to share or use such

information for any other purpose.

Service Providers. The Website may allow you to connect with other websites, products, or services

that we do not have control over. We cannot speak to the privacy practices of these third parties.

whip’s Privacy Policy does not apply to information provided to or gathered by the third parties that

operate them. Before visiting a third party, or using a third-party application, whether by means of a

link on the Website, directly through the Website or otherwise, and before providing any information

to any such third party, we encourage users to read these third-party privacy policies before deciding

whether to use their services.

Social Media. We may use hyperlinks on the Website which will redirect you to a social network if you

click on the respective link. However, when you click on a social plug-in, such as Facebook’s “Like”

button, Twitter’s “tweet” button or the Google+, that particular social network’s plugin will be activated

and your browser will directly connect to that provider’s servers. Settings regarding privacy protection

can be found on the websites of these social networks and are not within our control.

Do-Not-Track-Policy. Most web browsers and some mobile operating systems include a Do-Not-Track

(“DNT”) feature or setting you can activate to signal your privacy preference not to have information

about your online browsing activities monitored and collected. Because there is not yet a common

understanding of how to interpret the DNT signal, the Website currently does not respond to DNT

browser signals or mechanisms.

In addition, we may share your information with third parties in the following cases:

While negotiating or in relation to a change of corporate control such as a restructuring,

merger, sale of our assets, bankruptcy or other sale of all or a portion of our assets;

If a government authority requests information and we think disclosure is required or

appropriate in order to comply with laws, regulations, or a legal process;

With law enforcement officials, government authorities, or third parties with efforts to

investigate, prevent or take other action regarding illegal activity, suspected fraud or other

wrongdoing if we think doing so is necessary to protect the rights, property, or safety of the

whip community, whip, or the public;

To comply with a legal requirement or process, including but not limited to, civil and criminal

subpoenas, court orders or other compulsory disclosures; Exercise or defend legal claims and

protect harm to whip’s rights, property, interests or safety.

With our insurance partners to help determine and provide relevant coverage in the event of

an incident; To provide information about the use of the Website to potential business partners in

aggregated or de-identified form that cannot reasonably be used to identify you; and

Whenever you consent to the sharing.

We do not sell your personal information for direct marketing purposes with non-affiliated companies

without your consent.

HOW LONG WE KEEP YOUR INFORMATION

We keep your information only for as long as we need it. How long we need that information depends

on what we are using it for, whether that is to provide services to you, for our own legitimate interests

or so that we can comply with the law. We will actively review the information we hold and when there

is no longer a customer, legal or business need for us to retain the information, we will either delete it

securely or in some cases anonymize it.

SECURITY OF YOUR INFORMATION

We take the security of your information seriously and use technical measures such as encryption

and password protection to protect your information from loss, theft, alteration, misuse or destruction.

We also use operational measures to protect the information, for example by limiting the number of

people who have access to the databases in which the information is held. We keep these security

measures under review and refer to industry security standards to keep up to date with current best

practice. However, please be advised that even the best security measures cannot fully eliminate all

risks. We cannot guarantee that only authorized persons will view your information. We are not

responsible for third-party circumvention of any privacy settings or security measures. If there is

breach to the security of your information, you will be notified of such breach within 72 hours.

We are dedicated to protecting all information on the Website as is necessary. However, the Internet

cannot be guaranteed to be 100% secure. We do not accept liability for unintentional disclosure.

Also, you are responsible for maintaining the confidentiality of your information by keeping your

password confidential. You should change your password immediately if you believe someone has

gained unauthorized access to it or your account. If you lose control of your account, you should

notify us immediately.

YOUR RIGHTS

You are entitled to see copies of all personal information held by us and how we used and disclosed

that personal information. You are entitled to be free from discrimination relating to the exercise of

any of your privacy rights. You may at any time review or change your information by logging into

your account settings and profile or contacting us using the contact information below. Upon your

request, we will deactivate or delete your account and contact information from our active databases.

Such information will be deactivated or deleted as soon as practicable based on your account activity

and accordance with our deactivation policy and applicable law. We will retain in our files some

information to prevent fraud, to troubleshoot problems, to assist with any investigations, to enforce

our Terms of Use and to comply with legal requirements as is permitted by law. Therefore, you should

not expect that all your information will be completely removed from our databases in response to

your requests. Additionally, we keep a history of changed information to investigate suspected fraud

with your account.

If you gave us your consent to use your information, e.g. so that we can send you marketing emails,

you can withdraw your consent. You can withdraw your consent through your account settings,

unsubscribing from our commercial or promotional communications or contacting us using the

contact information below. Please note that even if you withdraw your consent, we can still rely on the

consent you gave as the lawful basis for processing your information before you withdraw your

consent.

While you can prevent your device from sharing location information at any time through your mobile

device’s operating system settings, user and driver location is core to the Website and without it we

cannot provide our services to you.

You can object to our use of your information where we rely on our legitimate business or commercial

interests to do so. To raise any objections or to exercise any of your rights, you can contact us using

the contact information below.

When you get in touch, we will come back to you as soon as possible. Please note that if your

request is more complicated, it may take a little longer to come back to you and the response

deadline can be extended by two months of your request where necessary. There is no charge for

most requests, but if you ask us to provide a significant amount of information for example, we may

ask you to pay a reasonable administration fee. We will also ask you to verify your identity before we

provide any information to you.

If whip decides to change this privacy policy, the changes will be posted on this page.

PRIVACY POLICY CHANGES

whip may, in its sole discretion, change this Privacy Policy from time to time. Any and all changes to

the Company’s Privacy Policy will be reflected on this page and the date new versions are posted will

be stated at the top of this Privacy Policy. Unless stated otherwise, our current Privacy Policy applies

to all information that we have about you and your account. Users should regularly check this page

for any changes to this Privacy Policy. whip will always post new versions of the Privacy Policy on the

Website. However, whip may, as determined in its discretion, decide to notify users of changes made

to this Privacy Policy via email or otherwise. Accordingly, it is important that users always maintain

and update their contact information.

CHILDREN

The Children's Online Privacy Protection Act ("COPPA") protects the online privacy of children under

13 years of age. Our services are not directed to children and we do not knowingly collect or maintain

information from anyone under the age of 13, unless or except as permitted by law. Any person who

provides information through the Website represents to us that he or she is 13 years of age or older.

If we learn that information has been collected from a user under 13 years of age on or through the

Website, then we will take the appropriate steps to cause this information to be deleted. If you are the

parent or legal guardian of a child under 13 who has become a member of the Website or has

otherwise transferred information to the Website, please contact whip using our contact information

below to have that child's account terminated and information deleted.

CONTACT US

If you have any questions regarding our Privacy Policy, please contact our offices at:

Whip, llc

134 Market Street

Suite 4352

Chattanooga, TN 37405

info@callwhip.com